“Audio was never really a front and center benefit, even though we’ve had a Prime tier on Amazon Music for a while,” Wondery CEO Jen Sargent said in an interview with THR, pointing to how consumers typically associate Prime memberships with online shopping and, more recently, streaming entertainment.
(As of September, 39.3 percent of podcast listening takes place on Apple Podcasts while 26.6 percent takes place on Spotify, according to the hosting platform Buzzsprout Amazon Music accounts for 0.7 percent.) Jay Shetty's 'On Purpose' Podcast Nabs iHeartMedia DealĬoming two years after Amazon added podcasts to Amazon Music, the push toward an ad-free podcast experience for Prime members may help Amazon Music attract new and existing podcast listeners who want to avoid ads on other platforms like Spotify, where having a subscription still means listening to ads on podcasts.
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